social media marketing
Thinkspree! is at the forefront of social media marketing and online PR. We’ll work with you to come up with a social media game plan that’s aligned with your strategy and earns you measurable brand value, long-term sales growth, and customer loyalty.
Our proven social media planning process results in strategic and effective programs that meet your needs and engage your target audience in new and profitable ways. Our collaborative approach ensures that we can execute and manage your program over the long haul—and get results.
Research
Research is the DNA of our social media planning process. By listening to and learning from the conversations of your employees, customers and competitors, we come up with the right mix of tactics to support the social media roadmap. We learn where your market is online, how to reach them, who the influencers are, what interests them, what technology to use and which metrics to track.
Social Media Roadmap
First, we define the business objectives. It’s not about “big” ideas, it’s about the “right” idea. We start with thorough business oriented consulting to uncover true strategic objectives, learn about your unique brand, quantify functional resources, and understand the people you’re trying to reach. We’ll also get your team up to speed on social media best practices.
Implementation
Discovery: We’ll identify the digital influencers and online communities that matter most to your brand. If you don’t already have relationships with your key influencers, we’ll work to establish those.
Empowerment: We’ll help you connect with your key influencers and invite them to take action. Together, we’ll build your community by fostering community. In turn, you’ll gain influence, authority and trust.
Engagement: Thinkspree! social media campaigns are rich with meaningful content that resonates with your key connections and inspires people to participate, share, contribute and provide feedback. Our approach leverages the reach of social media to attract new members to the community.
Community: We’ll outline an action plan for establishing relationships within existing popular forums, groups and social networks that are key to achieving your business goals. We can also help you cultivate a new community space where you can foster the growth of an active community. We’ll help you develop a model that’s mapped to your objectives.
Reputation Measurement & Monitoring
Our Reputation Monitoring process uncovers the digital influencers that communicate the strongest opinions about you and your brand. Using our tool, we can proactively monitor important online conversations and stay ahead of potentially damaging online issues before they spread.
In addition, online reputation measurement and monitoring can alert us to trends, issues and topics that resonate with key influencers and your target audience. This insight becomes actionable in the form of innovative campaigns that are relevant and timely.
Measurement (ROI) & Reporting
We integrate measurement into every step of every social media program we develop. Our reports are tailored to your program and we work to optimize the performance of every campaign. We provide ongoing summaries that track the overall impact of your social media campaigns and drill down into the hard numbers around reach, engagement and spread.
Educational seminars and workshops
Many businesses require help in transforming their current processes to effectively support a social media effort. Thinkspree! can faciliate training and support services to ensure your team is organized and ready. Our practical, hands-on workshop, will take your team through the process to effectively manage a social media program. During our training you will:
-Create new workflows
-Establish boundaries and assign responsibilities
-Allocate resources
-Define critical policies and guidelines