FREE Lead-Gen Critical Success Factors Webinar-on-Demand
8 Critical Success Factors in Lead-Gen Programs
Download this FREE Webinar and learn to develop a consistent lead generation model to maximize marketing ROI and company sales.
In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns …in the hope that something works. Download this webinar-on-demand and learn what it takes to move past these “random acts of marketing” to align sales and marketing efforts to optimize the number of leads.
By renowned speaker and author Brian Carroll, this FREE 60 minute Webinar will teach you to:
- Avoid lulls in the sales cycle
- Develop Universal Lead Definition (ULD) and ideal customer profile (ICP)
- Build, maintain and grow your database
- Multi-modal lead nurturing
- Ready yourself for what’s next – new and promising tactics
Whether you are a VP of Marketing, a VP or Director of Sales, or a Sales or Marketing Manager, you’ll learn how to approach your lead generation efforts to maximize results.

